Note the use of the elegant king of typefaces, the Swiss master Helvetica, and the really fascinating color scheme choices that the Bell System used: look at that green! That gold/yellow/ochre is almost a school bus color or perhaps a hard hat/safety equipment hue, a hint at the notion that these vans do work, real work. Besides, blue ties in with the Saul Bass-designed Bell System logo. ADVERTISEMENTLook at the lovely, sporty, and subtle treatment for official Bell System sedans! Still, it’d be very cool to have a Bell System Bronco.

Source: Forbes February 22, 2024 20:30 UTC