Sir Jim Ratcliffe's brutal cost-cutting pays off - but reputational damage is doneManchester United will always be more than a football club and that is why this process hurt despite the Red Devils announcing a positive set of financial resultsView 2 Images United co-owner Sir Jim Ratcliffe (Image: AFP via Getty Images)Sir Jim Ratcliffe's brutal cost-cutting off-the-pitch have turned Manchester United’s financial fortunes around. But there will always be a question over whether those ruthless decisions - including 450 job cuts - are worth the reputational damage to the club. ‌That is some turnaround and United chief executive Omar Berrada described it as a “transformation” in terms of “profitability.”‌But United will always be more than just a football club. Is it a football club or a business? View 2 Images Manchester United co-owner Jim Ratcliffe and CEO Omar Berrada (Image: James Gill - Danehouse, Getty Images)They have to be profitable, meet financial requirements and come into line.

Source: Daily Mirror February 25, 2026 15:14 UTC