Haines: Diversify sales channelsSiteMinder, a Sydney-based distribution hospitality platform provider, has observed tremendous growth in online hotel bookings in Thailand, with global platforms taking the top three spots. Direct bookings from hotel websites, which also saw strong performance, came in fourth place. According to SiteMinder, direct accommodation sales via hotel websites in Thailand grew 10 times to 22.9 billion baht last year from 2.86 billion baht in 2009. Mr Haines said hotel operators in Thailand should diversify sales channels, combining international OTA platforms and direct bookings via hotel-owned websites. In addition, direct bookings will forge a stronger relationship between hotels and guests ahead of their stay.

Source: Bangkok Post February 16, 2020 23:26 UTC