It is the small shop phenomenon. Many Kenyans run small shops, but the ease of getting into the business has created so many outlets that questions arise whether any of them are profitable. Shopkeepers paying rent for their shop premises are at a huge disadvantage because of the tiny profits on consumer items combined with low sales. Data shows 80 per cent of basic consumer goods in Nairobi are sold through small shops. The shops are a key source of income for women because it is they who mostly run that business.
Source: The Star May 31, 2021 00:56 UTC