With the new tagline, Unbox Zindagi, Snapdeal wants to go beyond the narrative of discounts and basic introductions to online shopping. Ltd, has unveiled a new logo and tagline, Unbox Zindagi (or Unbox Life), as it seeks to position itself differently in the hyper-competitive e-commerce business. Mint reported on 29 August that Snapdeal had initiated a branding overhaul, which would be announced before Diwali. With the new tagline, Snapdeal wants to go beyond the narrative of discounts, assurances and basic introductions to online shopping. Snapdeal usually comes up with a new tagline every year just before the festive season kicks in.

Source: Mint September 11, 2016 18:22 UTC