For Sylvia Wong, who runs a home-based food business that she started last year, engaging customers through social media is a given. “Social distancing has paved the way for the home-centric lifestyle as well as commerce with minimal physical contact. It also helps that the region’s digital consumers have always been open to trying new brands. “Most of our orders come through our social media channels or customers learn about us from our social media. I would say 90% of our orders come from social media and only 10% are walk-in customers,” he says.

Source: The Edge Markets June 06, 2021 16:17 UTC