LAS VEGAS, NEVADA - MAY 2: World welterweight championship bout between Floyd Mayweather Jr. and ... [+] Manny Pacquiao at MGM Grand Garden Arena on May 2, 2015, in Las Vegas, Nevada. The ListenFirst Fan Footprint measures the total audience that a person has attracted to their owned digital channels. Tracy David, Chief Marketing Officer for social analytics platform ListenFirst, said, "During the last five years, the social media data around Manny Pacquiao and Floyd Mayweather Jr. paints a clear picture. For instance, On December 31, 2019, Canelo Álvarez had a ListenFirst Fan Footprint of 11 million, while Gennady Golovkin had a Fan Footprint of 5.27 million. With Floyd Mayweather Jr. there was only 16.66 percent as many Tweets mentioning him in 2019 compared to 2015 (1,055,785 compared to 6,335,869).

Source: Forbes February 09, 2020 19:30 UTC