Vidit Aatrey, the young founder of social commerce platform Meesho, wears success lightly on his sleeve. However, not just Meesho, but several other social commerce companies should actually be in a celebratory mood given the strides that social selling is taking in India. A recent report by Jefferies said social commerce is set to become mainstream in the country. Pulkit Agrawal, co-founder of Trell, a lifestyle social commerce platform, also believes that small towns will drive growth for social commerce. So, social commerce will proliferate as consumers can connect directly with the seller or salesperson, communicate and make an informed decision.

Source: Mint May 26, 2021 20:37 UTC