Social media companies face revenue hit from boycotts More companies are giving a “thumbs up” to the growing boycott that aims to hit social media companies where it hurts the most: advertising revenueVerizon's decision to join the growing boycott against and Twitter risks hurting the social media giants where it hurts most: their advertising revenue. Coca-Cola and Starbucks are among the other consumer products titans to halt all their social media advertising. Large companies are protective of their reputations, and social media already presented them a delicate balancing act of exposure versus risk. Many of those advertisers are small operations that need social media exposure. The boycott movement could lead to large brands drastically scaling back their spending, however, or quitting social media companies completely.

Source: ABC News July 02, 2020 13:18 UTC