Social media has increased as a key source of information worldwide with an upward trajectory predicted in the wake of the coronavirus. From weddings, to work meetings, to e-learning platforms, social media use has become a key engagement tool in the country as majority of people stay at home to help curb the coronavirus pandemic. "We will see these platforms being used increasingly for business and not limited to socializing and entertainment purposes," Maina Kiai, Oversight Board for Facebook and Instagram Content board member said. Social media platforms usage is expected to broaden as people become more familiar and comfortable with the different platforms available to them. A report released by Geopoll in March revealed that with consumers spending more time at home, their listenership and viewership attention is now being split across the traditional media of TV and radio, as well as other media platforms including social media and gaming.

Source: The Star May 14, 2020 00:56 UTC