Soft drink war fizzes as Pepsi, Est duke it outMs Jesdakorn, left, hopes actor Jirayu 'James' Tangsrisuk, middle, will appeal to Gen Z consumers. Thailand's 56-billion-baht carbonated soft drink war is heating up, with Pepsi and Est competing head-on to win market share. According to Nielsen, the carbonated soft drink industry in Thailand was estimated to be worth 56 billion baht in 2019, up 12% over the previous year. Of the total carbonated soft drink industry, 71% belonged to cola drinks, 23% flavoured drinks and the remaining 6% to the lemon-lime segment. Sales of all carbonated soft drinks grew by 15.5% last year, outpacing the overall industry's growth of 12%.

Source: Bangkok Post February 20, 2020 22:07 UTC