Ball may want to be his own man now and cut ties with Foster and Big Baller Brand, or shut down the company altogether — all signs of it have been erased from Ball’s social media accounts — but that isn’t going to solve all his problems. He has to do more to keep his fans, who have been loyal despite him missing almost as many games as he has played since he entered the NBA, and attract new fans. He’s not going to do that by directing them to throw away shoes they paid hundreds of dollars for, and in some cases waited hours in line to buy.

Source: Los Angeles Times March 26, 2019 02:26 UTC