It's not unusual to see South Korean flags being worn to Tottenham games, while Korean supporters often wait outside Tottenham's training ground hoping to get a glimpse of the man himself. A fan of Son Heung-min of Tottenham Hotspur with a balloon honoring the South Korea star. In other words, his popularity goes beyond the category of football, or sports," Korean football journalist Lee Sungmo told CNN. "And most importantly, Son is making a new history of South Korean football, breaking most of the records, leading Korean football into a high level." "In overseas markets like South Korea, such qualities are valued and provide a point of engagement with actual and prospective fans. "

Source: CNN April 17, 2019 00:00 UTC