Sonova is preparing to sell Sennheiser’s consumer audio business just four years after acquiring it, officially classifying the unit as a discontinued operation, according to a announcement on its website. A Swiss hearing aid maker, Sonova Holding AG, acquired Sennheiser’s consumer division in 2021 for around €200 million. The company said there was limited overlap between the consumer audio and hearing care businesses in terms of marketing channels, while consumer needs differed significantly. To sustain sales and reduce inventory, Sonova increased discounting and promotional campaigns, which in turn weakened Sennheiser’s premium brand positioning. Analysts at RBC Capital Markets estimate that the consumer audio division may now be worth less than at the time of acquisition.

Source: Bangkok Post April 06, 2026 13:48 UTC