(Jan 20): Sony Group Corp is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd, the latest Japanese company to cut exposure in the low-margin segment. The PlayStation maker said on Tuesday it will sell a 51% stake in its home entertainment arm to TCL. TCL, one of China’s oldest and largest electronics conglomerates, has for years tried to forge a major overseas business. Sony Bravia TVs survived due to their positioning at the premium tier of the market, where consumers are willing to pay more for high-end picture and sound quality. The company’s longtime marketing positioned the hardware as an extension of the Sony creative ecosystem, a way to experience content as intended by creators using Sony gear.

Source: The Edge Markets January 20, 2026 11:04 UTC