Today Sharmadean Reid MBE, the founder of London’s globally-renowned salon WAH Nails sports graphic rainbows of red, yellow and blue on her fingertips. Now Reid is building her second business, Beautystack—a kind of Instagram for beauty geeks. This lets professionals show off their work on personalized social pages, while customers book treatments by clicking images they like. “Beauty professionals want to work under their own brand,” notes Reid. “Everyone keeps talking about influencers, but the next wave of influencers in beauty will come from highly influential beauty professionals,” says Reed.

Source: Forbes April 09, 2018 06:00 UTC