Womenswear brand Sosandar will open its first-ever stores next year as the business looks to develop its omnichannel strategy. Being a completely multichannel store, “diversifying its routes to market, and increasing brand awareness across its target demographic”, according to Sosandar, represents a crucial step in the company’s growth trajectory. The move is intended to get the company one step closer to realising its ambition of being one of the biggest womenswear brands worldwide. Sosandar made its debut at Sainsbury’s during the first two weeks of October, selling “well” across all nine locations. In FY ’24, the company projects revenue to increase 10 per cent to £ 46.8 million.

Source: The Times October 19, 2023 09:18 UTC