Long Beach’s bet on the Olympics to help reshape its economy has attracted at least one sportswear company to the port city. Speedo’s parent company, Pentland Brands, plans to move its North American headquarters from Orange County to Long Beach, which has emerged as a hub for aquatic sports for the upcoming Summer Olympics in Los Angeles. Long Beach Councilman Daryl Supernaw said in an email to The Times he was “thrilled” for the company behind Speedo to move into his district, which encompasses neighborhoods around the Long Beach Airport. Advertisement“It is an ideal company to help diversify our economy and [reinforce] the City’s long history in aquatics,” Supernaw wrote. Long Beach in 2023 unveiled plans to spend over $900 million on infrastructure over the next five years, with about $200 million earmarked for Olympics-focused projects.

Source: The Times January 23, 2026 07:23 UTC