(Photo by Raychel Brightman/Newsday RM via Getty Images) Newsday via Getty ImagesThere’s no slowing down the ready-to-drink (RTD) category. The category’s massive growth is charged by consumer demand for more premium RTD products — in the category, value growth is outpacing volume growth by 8% vs 5%. Spirit-based RTDs — particularly vodka options — are pushing innovation, with 45% of the category volume credited to this subcategory. “With the RTD category firmly established and competition at an all-time high, brand owners continue tofocus on innovative products and brand extensions or partnerships to drive greater awareness anddistribution. 50% of consumers are influencers to purchase RTDs from a well-known brand, though RTDs from local products also rate highly.

Source: Forbes October 07, 2022 20:36 UTC