Despite sports federations and clubs pledging action on mitigating climate change, the report entitled Sweat Not Oil identifies 250 prominent partnerships with high-carbon firms. “It makes the crisis worse by normalising high-carbon, polluting lifestyles, and reducing the pressure for climate action,” report co-author Andrew Simms, co-director of the New Weather Institute, said. Now it’s time for sport to end sponsorship from major polluters for the health of people and the planet.”The report says high-carbon sponsorship has become the “new tobacco” in sports after deals with cigarette firms disappeared in the 1990s because of public health concerns. Soccer is the sport most targeted by high-carbon sponsors with 57 deals, from kit sponsors to stadium naming rights. The report says sport needs to “up its game”.
Source: Egypt Today March 23, 2021 14:03 UTC