McMaster’s first national championship in women’s basketball aired coast to coast on Sportsnet — a rare occasion for Canadian university sports. The power of promotion and hype allows some sports to dominate and seem somehow “worthy” of our attention, even devotion. Those sports without the ability to drive that promotion and hype are left to seem less worthy. So why was it worthy of all those bells and whistles on one day, but only one day? TSN, however, had brilliantly altered our perception of it, and now it is must viewing every holiday season.

Source: thestar March 11, 2019 22:18 UTC