Top Korean car maker Kia’s bold new logo is grabbing attention in Sri Lanka as the brand’s local distributor begins its roll out across multiple touch points as part of a phased adoption of the new brand persona unveiled internationally earlier this year. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. The rising angles of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers. Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Kia Motors (Lanka), has represented the Kia brand in Sri Lanka since 1996 and been instrumental in making it one of the most popular automobile brands in the country.

Source: The Nation July 01, 2021 09:56 UTC