However, Sri Lanka is now a video-first internet market, and 70-80% of all data consumption happens on video. For some reason, the masses of Sri Lanka felt viewing the same video on YouTube instead of on Facebook would consume more data. The global average of online video viewing in 2020 jumped 400% to four hours and three minutes per day from a single-hour average, as mentioned in the State of Online Video 2019 study. Fast adaptation can be seen in tier-one cities in the Western Province of Sri Lanka. He’s the highest globally and locally awarded digital marketer in Sri Lanka.

Source: The Nation July 05, 2021 21:56 UTC