Starbucks is in full scramble mode to address a flash crisis that arose from a police action in a Starbucks café. Starbucks employees asked the men to leave when they saw that they had not yet made a purchase. The Starbucks employees then called the police, who took the men out in handcuffs. The Black Lives Matter chapter of Pennsylvania arrived to protest at the site, social media posts of #ENOUGH and #BoycottStarbucks proliferated and broad coverage in the mainstream media quickly followed. Following those sessions, Schultz launched Race Together, an initiative that encouraged baristas to open up a dialogue of race with customers.

Source: Forbes April 16, 2018 14:03 UTC