“We’re getting into the food business,” Howard Schultz, the chairman of Starbucks, said in an interview. The first stage of the partnership will debut Tuesday, when Starbucks opens a Princi bakery in its upscale Reserve Roastery in Seattle. The company plans to eventually open bakeries inside all of its Reserve locations, and next year hopes to open stand-alone Princi eateries across the country. After years of trying to win over lunch and dinner crowds, Starbucks is preparing to open its first stand-alone Italian restaurant. Many of its attempts — prepackaged cake pops, truffle mac and cheese, ‘sushi burritos’ — have fizzled, analysts say, in part because Starbucks stores haven’t had kitchens.

Source: thestar November 07, 2017 13:41 UTC