Niharika NM on reaching an Instagram milestone, making the switch from YouTube to Reels, and her backup career optionsWhen Niharika NM hit a million followers on Instagram, she celebrated by dancing to the song ‘Vaathi Coming’ from Vijay’s upcoming Tamil movie, Master. It can’t get more apt than that for someone whose fans came for the relatable Reels and stayed for the South Indian humour. Other Indian influencers who have similar numbers include YouTuber-turned-actor Prajakta Koli (@mostlysane, 3 million), content creator Kusha Kapila (@kushakapila, 1.5 million) and chef Ranveer Brar (@ranveer.brar, 1.2 million). After moving to the US for her MBA, she chose the easier option when Instagram launched the Reels feature. She likens being a content creator to being an entrepreneur, where “you need to take risks to get rewards”.

Source: The Hindu December 25, 2020 08:57 UTC