The fund has chosen cloud-based Resulticks (http://www.resulticks.com), described as a “new-generation omnichannel marketing automation platform” that helps businesses engage customers both offline and online, to help ensure that marketing automation is a “level playing field” for start-ups and small and medium-sized enterprises. Resulticks co-founder and chief executive Redickaa Subrammanian said the company sees a great opportunity for brands in Southeast Asia to seize the digital momentum and become leaders in global marketing automation. “We’re excited that the folks at 500 Tuk Tuks have a similar view and have extended their support towards a digital transformation in customer-engagement in this region,” said Redickaa. Natavudh said that, while 500 Tuk Tuks has thus far invested in a mix of B2B and B2C companies, Resulticks represents a different category, able to meet the needs of both markets and organisations of every size structure. “This fact, along with the pro-business climate in Thailand, makes this venture with Resulticks a highly significant one that can bring about tremendous growth within the booming start-up ecosystem,” he said.

Source: The Nation Bangkok April 26, 2017 11:37 UTC