The result “leaves a footprint (on screen) that still leaves the video unobstructed,” Tim Ganschow said. “Our thesis if you can solve for live sports and all the interactivity around that, you can apply it to (other things),” said John Ganschow. Tying Live Games To On-Screen CommerceThe next stage of development will be to tie in-game events to marketing calls to action, John Ganschow said. “If Tiger Woods makes a putt greater than 10 feet (long), you could generate an ad for the putter,” John Ganschow said. “All we’re doing is saying, ‘Hey, you can give people the opportunity to customize the experience,’” John Ganschow said.

Source: Forbes May 12, 2021 18:33 UTC