New Zealand's leading digital and print media company, Stuff Group, has appointed WeThinkMedia as its exclusive advertising sales representative in Australia. Stuff Group is the publisher of the country's largest digital news site, stuff.co.nz, national titles The Post and Sunday Star-Times, regional and community titles, social site Neighbourly, and magazines, all underpinned by video and audio platforms. Stuff Group recently agreed to a new collaboration model with MediaWorks, New Zealand’s only Outdoor and Radio media business. “These innovative new partnerships together with the enormous scale Stuff Group delivers 24/7 across channels has created a unique offering in the New Zealand market, with all of the deep insights into Kiwi consumer behaviour that these partnerships can offer," Stuff Group Brand Connections Managing Director, Matt Headland, said. "Our experienced media team can share a whole-of-market view and provide comprehensive insights and recommendations to advertisers about opportunities in the Kiwi market, with the streamlined ease of one point of contact," she added.

Source: Stuff June 26, 2024 02:03 UTC