According to a report by Economictimes.indiatimes.com, major beverage giants PepsiCo and Coca-Cola are shifting their focus from traditional sugary drinks to healthier alternatives in an effort to counter a slump in sales. PepsiCo and Coca-Cola have both recognized the need to adapt to changing consumer preferences and have begun to invest heavily in diet and energy drinks. As the demand for sugary drinks continues to decline, PepsiCo and Coca-Cola are working to diversify their product portfolios to cater to the evolving market. Studies highlighting the link between sugary drinks and obesity, diabetes, and other health issues have sparked public concern across the globe. According to analysts, this shift is expected to contribute to the long-term success and sustainability of both PepsiCo and Coca-Cola.

Source: Economic Times July 16, 2023 18:05 UTC