Super Bowl advertisers emphasized entertainment and empowerment to get the most out of their costly commercial buys on Sunday, though a few delivered sobering pitches and even a little bit of fear. Lighthearted ads featured the Backstreet Boys and Chance the Rapper performing together to promote PepsiCo Inc.’s Doritos; Christina Applegate scolding childish M&M’s characters in the back seat of her car for Mars Inc.’s candy brand; and Sarah Jessica Parker and Jeff Bridges reprising their “Sex & The City” and “Big Lebowski”...

Source: Wall Street Journal February 04, 2019 03:11 UTC