It’s Super Bowl Sunday, the day when the advertising industry is not only tolerated but celebrated. And as in years past, brands have paid millions of dollars for the opportunity to make consumers laugh, cry and reach for their wallets. While it may take away some of the surprise, the vast majority of Super Bowl ads have already been made available online. The advertisers for Super Bowl LIII seem to be determined to steer clear of controversy for a second year after politically tinged spots stole the show in 2017. Instead, they are offering commercials that champion women, inspire nostalgia for the ’90s and promote philanthropic efforts — accompanied, of course, by a parade of celebrities.
Source: New York Times February 03, 2019 22:30 UTC