The television broadcast of Sunday night's Super Bowl LX reached an all-time viewership record of 137.8 million in the US, according to remarkable figures just released by NBC. Records were broken midway through the second quarter, though, when the highest peak viewership in US TV history was recorded at just shy of 138 million. Nielsen figures also revealed that the game was the most-watched show in the history of NBCUniversal, and the most-watched Super Bowl in US Spanish-language history. Bad Bunny's halftime show averaged 128.2 million viewers from 8:15pm to 8:30pm on Sunday night, while it broke all-time NFL records on social media. Sunday night's Primetime in Milan show averaged 42 million viewers, a remarkable figure given the coverage was highlights-based and airing late at night.

Source: Daily Mail February 11, 2026 10:34 UTC