For last-minute holiday shoppers, Super Saturday is the sporting event of the year. Christmas Eve falls on a Sunday this year, allowing Americans to take advantage of a weekend of shopping before the holiday. The National Retail Federation (NRF) and Prosper Insights & Analytics estimate that about 142 million shoppers will shop at stores or online on Saturday. That’s a sharp increase from the 126 million consumers who were expected to shop in 2017, the last time Super Saturday fell on December 23. Americans are expected to shop through the end of December and into early January, according to the NRF survey.

Source: CNN December 23, 2023 21:38 UTC