Euan Sutherland stood by his turnaround plan for the company, which would reduce its reliance on cold weather items BRIAN DOWLING / GETTY IMAGES FOR SUPERDRYSuperdry has reported another quarter of “subdued trading” as the struggling fashion retailer continues to forge ahead with a turnaround programme that aims to diversify the brand and its range. The retailer, best known for its brightly coloured jackets featuring Japanese characters, said its group revenue was down 1.5 per cent at £269.3 million, having been hit particularly hard by a sharp drop in sales at its shops. Revenue from its shops fell 8.5 per cent to £126.8 million in the 13 weeks to January 26 and its e-commerce sales were down slightly by 0.7 per cent at £69 million. The only part of Superdry’s business to grow during the period, which covered Christmas, was its wholesale division where revenue rose by 12.7 per cent…

Source: The Times February 07, 2019 12:00 UTC