Few would think that Supermac’s founder Pat McDonagh could ever be bullied. This narrative has attracted reams of press coverage but, with its latest soft victory, one would think that the Supermac’s portrayal of the corporate feud will have to change. This week, Supermac’s noted that the global giant has missed the deadline to appeal that judgment and so, the finding stands. Trumpeted brandThe practical effect of this will be precisely nothing, although McDonagh has long said McDonald’s control over the “Mc” trademark has prevented Supermac’s expansion across the wider European continent. For Supermac’s, this represents another opportunity to trumpet its brand and tell the world how vindicated it feels.

Source: The Irish Times February 01, 2020 06:33 UTC