SUPERMAC'S founder Pat McDonagh has welcomed the decision by McDonald's to not appeal a landmark EU ruling on trademarks, saying: "It's a vindication of our campaign and we will not be bullied by bigger competitors." The Irish fastfood chain was successful last year in a long-running trademark battle against McDonald's after it was decided that McDonald's had to partially cancel the 'Mc' trademark. The European Union Intellectual Property Office (EUIPO) ruled McDonald's' use of the prefix 'Mc' can't be exercised at just McDonald's' discretion but has to be subjected to a proof of use test to the EUIPO. The 'Mc' registration has been restricted to ‘chicken nuggets’ in Class 29, and ‘edible sandwiches, meat sandwiches, pork sandwiches, fish sandwiches, chicken sandwiches’ in Class 30. "We are delighted they have conceded, and that they have decided not to appeal it the decision," Mr McDonagh said.

Source: Irish Independent January 30, 2020 17:26 UTC