Tesco has reduced the price of items such as milk and fresh fruit (PA)A major retailer has made the latest salvo in Ireland’s supermarket wars, with a 10c cut in the price of its own-brand milk. From tomorrow Lidl will be charging €2.09 for a two-litre carton of milk, down from €2.19. It is the latest in a round of price cuts by Ireland’s major supermarkets, which kicked off two months ago with reductions in the price of own-brand butter, milk and bread by retailers. Lidl Ireland said the latest move would mean €3 million in savings passed directly to its shoppers, with its second cut to the price of milk in the last eight weeks. Prices of staples rose in May despite the main supermarket multiples cutting the prices of own-brand milk, bread and butter.

Source: Irish Independent June 30, 2023 21:24 UTC