Sustainability should be pursued as part of core business and not as tokenism to make the corporation look good. This notion pushed businesses to embrace corporate social responsibility (CSR), which requires companies and businesses to set aside part of their finances for projects that positively impact the communities around. This ensures that corporate social responsibility does make business sense – by ensuring that the activities of the business have a positive impact on people, the planet, and profit. Simply put, the new way of corporate social responsibility is sustainable inclusive business, which means running your business in a responsible, sustainable, and inclusive way. Sustainability should be pursued as part of the core business and not as tokenism to make the corporation look good.

Source: Daily Nation November 01, 2016 18:52 UTC