By redefining the power dynamic between brands and creators, corporations no longer have the authority to dictate what’s cool or relevant. One disruptive creator turned entrepreneur fueling this movement is Swizz Beatz. Before spinning his DJ set at the American Express and SPG experience during Art Basel in Miami, I spoke with Swizz Beatz about the value of cultural capital, championing artists and the power shift between brands and creators. Swizz Beatz: The shift is happening, and brands have no choice. Swizz Beatz: These experience show people that the sky is not the limit, it’s just the view.

Source: Forbes February 23, 2018 00:01 UTC