But according to the Hollywood Chamber of Commerce, the alleged publicity stunt was not authorized. The chamber owns the intellectual property rights to the sign, which is managed by the nonprofit Hollywood Sign Trust. But as is explained both on the Hollywood Chamber of Commerce and Hollywood sign websites, filming the sign itself requires additional clearance and payment of a licensing fee. Access to the Hollywood sign is generally restricted. Built in 1923, the Hollywood sign was donated to the city 21 years later.

Source: Los Angeles Times January 28, 2026 15:23 UTC