Sydney Sweeney stunned as she modelled risqué lingerie sets in a racy new photoshoot for her brand, Syrn. Her new lingerie label SYRN was unveiled earlier this week, when a promotional stunt saw her hang bras on the iconic Hollywood Sign. I wanted to build a lingerie brand that feels like it understands women instead of talking at them. The Daily Mail has also reached out to Sweeney's representatives and the Hollywood Chamber of Commerce, but has not heard back, at this time. The Hollywood Sign, one of Los Angeles' most protected landmarks, has long been off-limits to climbers and stunts - with previous unauthorized attempts resulting in arrests and fines.

Source: Daily Mail January 28, 2026 17:00 UTC