T&P and TBWA\MCR are the big winners in Ocean Outdoor’s annual Digital Creative Competition which seeks bold original ideas in Digital Out of Home (DOOH). Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8. The six winners competing in two award categories were announced at an industry event hosted by Ocean at One Marylebone in London today (16th October). In the non-profit category, Gold goes to TBWA\MCR for Dodge the Finger, a humorous interactive arcade game from Prost8 which shows men how a simple blood test can detect the illness. I look forward to seeing these ideas brought to life across Ocean’s estate.”The two Gold winners will go forward to compete for Ocean’s European Grand Prix which draws together the winners of Ocean’s other Digital Creative Competitions taking place across six markets in Northern Europe.

Source: The Times October 16, 2025 16:09 UTC