"In 2026, Thailand must win back tourists by rebuilding trust via safety measures and memorable experiences," said TAT governor Thapanee Kiatphaibool. This week, caravan tours from Singapore and Malaysia are scheduled to visit Hat Yai for the first time since the incident. During the New Year holiday, TAT will organise countdown events in nine areas in the South, including the "Amazing Thailand Su-Ngai Kolok Countdown 2026" in Narathiwat and "Hat Yai Light Up Countdown". The agency is also supporting countdown events nationwide, including in Bangkok, Hua Hin, Roi Et, Nakhon Si Thammarat and Kamphaeng Phet. The Amazing Thailand Ambassador campaign featuring Thai pop star Lalisa Manoban is slated to launch on Jan 29, with nearly 100 influencers and overseas opinion leaders attending.

Source: Bangkok Post December 25, 2025 01:47 UTC