New products and meaningful travel experiences aligned with global trends aim to drive sustainable growth toward 3 trillion baht in revenue. On Feb 2, 2026, the Tourism Authority of Thailand (TAT) held a press briefing for “Tourism Product Highlight 2026” at Neilson Hays Library to showcase the readiness and potential of Thailand’s tourism products and services for the year ahead. TAT Governor Thapanee Kiatphaibool said TAT is focused on creating greater value for Thailand’s tourism industry through quality product development, ensuring every journey becomes more meaningful and memorable. Worth-Life Balance: Travel experiences promoting physical and mental wellness, such as The Barai in Hua Hin and Klai Spa in Bangkok. More details on “Tourism Product Highlight 2026” are available at tourismproduct.tourismthailand.org or via the 1672 Travel Buddy hotline.

Source: Bangkok Post February 04, 2026 15:32 UTC