TJ Abrams has been named as the new chief marketing officer of Exos. TJ AbramsAfter rising through the ranks at Coca-Cola and InterContinental Hotels, TJ Abrams has now accepted his first role as chief marketing officer. “Sarah will tell you often that Exos swag is known throughout many locker rooms around the country,” he says. Later this year, the company will roll out even more options online and plans to increase marketing spend as part of a broader consumer push next year. According to research conducted by Exos, 63% of respondents said health and fitness were “more important” than prior to the pandemic.

Source: Forbes September 11, 2020 19:18 UTC