Coca-Cola Co. is canning Tab. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Even after Tab’s market share dwindled to almost nothing, the beverage company kept the brand going for decades to appease a fiercely devoted base known as Tabaholics. But sentimental...

Source: Wall Street Journal October 16, 2020 11:31 UTC