Taco Bell didn’t reveal if a financial settlement was involved. “The response we’ve seen over the last six months since taking action to free ‘Taco Tuesday’ is the exact reason we felt it was worth freeing it in the first place,” Taco Bell’s chief marketing officer Taylor Montgomery told CNN. However, Gregory’s owners proved harder to persuade, and they said that Taco Bell made them “look bad” during an August giveaway of free tacos. “For Gregory’s Restaurant and Bar, ‘Taco Tuesday’ brought a lot of pride over the past 40 years,” said co-owner Gregory Gregory. He told CNN that Gregory’s legal fees would’ve been “extreme burden to bear for any small business,” estimating it to be at least $100,000.

Source: CNN October 24, 2023 19:30 UTC