Taco Bell is opening a $5 million taco tab and offering free Doritos Locos Tacos in honor of the “liberation” of the “Taco Tuesday” trademark to customers across the country. Taco John’s, the regional taco chain that had “Taco Tuesday” trademarked for 34 years, announced last month that it’s ending its fight in defending the phrase against Taco Bell’s lawyers. Taco Bell filed a petition in May with the US Patent and Trademark Office to cancel the trademark with its rival Taco John’s. Taco Bell argued “Taco Tuesday” is a common phrase every restaurant should be able to use. Leading up to the event, Taco Bell will offer a free Doritos Locos Taco on Tuesdays (August 15, 22, 29 and September 5).

Source: CNN August 09, 2023 01:14 UTC