StaffTaipei – September 9, 2016 –Audience research company Nielsen announced the launch of Digital Ad Ratings in Taiwan on Sep 7th, further expanding the solution’s global footprint to provide a total view of ad campaign audiences across computer and mobile devices. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent ad campaign measurement in almost 26 countries. “Nielsen has already launched Digital Ad Ratings in several countries. We are so glad Nielsen has expanded its Digital Ad Ratings to Taiwan; it actually provides a much clearer picture of the value of digital media to advertisers, which we believe it could help lots of marketing partners.” Toni also mentioned. We all know that content matters; thus, we could also expect the coming the DCR (Digital Content Ratings), which will be another powerful measurement tool in such digital era.” Toni added.

Source: Taipei Times September 12, 2016 16:04 UTC